The main reason most websites are not performing is that they are not optimized for the search engines. For instance, if you have a business in this part of the world, you should consider hiring seo greece expert. This will help you rank high in search results, get adequate exposure, and increase sales. The following are some of the services involved.
Types of SEO services
Your site needs to have high-quality, relevant content that is optimized for certain keywords. Before you generate content, you need to carry out extensive keyword research. Fortunately, SEO gurus have access to tools for getting relevant keywords, which are related to the main keyword. After this, they come up with titles and write content on these keywords.
Meta tag analysis
You should note that HTML tags, which are attached to your website have an effect on rankings. Thus, if you are not sure how to use them correctly, you should hire services of a professional to help you.
Generating inbound links
Links are very important in search engine rankings. They are considered to influence the popularity of your website. This means that they should be placed on an authority website pointing to your website. Fortunately, experts can help you get quality inbound links.
Getting your site indexed
When your site is indexed by major search engines such as Google, Yahoo, and Bing, you can easily get a lot of exposure. Moreover, you can reach your targeted audience. After this, you need to fine tune your website.
A recent study revealed that most websites are not optimized well for the search engines. Therefore, they fail to compete with others on the internet. You can get your site to compete favorably with other sites by using affordable SEO services. The current global economy is unpredictable. This explains why a lot of people have lost their jobs. The economy does not look any better. However, some people are making good money from their online businesses. It is the time you optimize yours, and you will remain in business.
A good business must offer solutions to people. Thus, your online business must provide the same to people. Just having a website and optimizing it for search engines is not enough to generate cash. Rather, you need to have great content that is useful to people. In this way, you will have more returning customers.
On-site optimization means that the pages of your website and the overall content is optimized for some specific keywords. In order to attract more visitors to your page, it is very important that your web page is optimized.
Rules of on-site optimization:
When it comes to on-site optimization, the text is the most important thing. Most website owners use fancy designs and animations to attract more people to their website. However, using too many animations is actually not the right thing to do. It can actually reduce your chance of a higher rating. Search engines always looks for the text in your web page. It is obviously important that your website is pleasing to the eye. However, your main focus should be on the text. After that, you can work on the themes.
Search engines always try their best to avoid spam. They have many mechanisms to detect whether a website is original or spam. Hence, you should make sure that the content you write is unique and original.
There are some things which Search Engines don’t prefer. Frames are one of them. Avoid using Frames at all costs. Also, stay clear of Flash. Make sure that you do not use too many images on your website. The website should look clean and user-friendly. The image size should also be as low as possible. You should also make sure that your website is fast. If the website takes too much time to load, then search engines will give it a low rating.
Try to optimize each page of your website for a particular keyboard. The keyword should be somewhere in the text. Ideally, the keyword should be the headline of the page. You can also highlight the keyword. Search engines pay more attention to headlines and highlighted words. However, make sure that you do not overuse the keyword.
You should also keep an eye on the architecture of your website. While adding any external link to your website, you should make sure that the external link is genuine. If you add a poor or spam link, then your ranking will suffer. The linking structure is very important.
You need to be a little bit patient as well. Most of the search engines take some time to recognize the changes you have made to your website. Hence, if recently you made some changes, you have to wait for some time to check the results. Meanwhile, don’t tinker too much with your website.
True Meaning Of Bounce Rate
Bounce rate is the percentage of visitors to a site who navigate away or ‘bounce’ after just seeing the individual web page. The term has a negative connotation to it, and often people think that when there is a high bounce rate, business is likely to be bad. That fear is based on the feeling that a high bounce rate means that the site doesn’t have high-quality content, which Google wants out of all its top-ranked sites.
According to experts, if a web page has a high bounce rate for any search term, Google takes note of that and lowers the site’s rankings besides devaluing the same site for the specific search term.
Whenever a person clicks on a result on the Search Engine Results Page, Google notes how long the person will stay on the web page. If the user clicks the result on SERP, finds out the web page is not answering the query, and quickly returns to the SERP by hitting the back button, that action is referred to as ‘return-to-SERP’ in SEO parlance.
However, most of Google’s algorithms are very mysterious, and it is not very clear how long a user ought to dwell on a web page, so it doesn’t count as a ‘return-to-SERP’. What is clear, though, is that if a user quickly returns to SERP, it affects the ranking of the web page in the Search Engine Results Page.
Why Google Takes Bounce Rates Seriously
As already indicated, there are reasons Google algorithms take bounce rates into serious consideration when determining rankings in the search engines. The chief reason is that when there is a high bounce rate, then that is an indication that users did not find valuable and relevant content on the particular web page. There are times the content is rich, but it is simply not relevant to the searcher’s query.
However, it is important to know that there are exceptions to this. For example, if the user’s query was a quickly answerable question, they click the first result, and find the answer in a few seconds, they can return to the Search Engine Results Page to proceed with something else, but that alone would have increased the webpage’s bounce rate.
But, even if Google wasn’t using bounce rates to determine your ranking on the SERP, bounce rates are still a useful tool you can use to decipher how useful and engaging your website is. It can help you find out if the content remains relevant to the targeted keyword plan. By observing the bounce rate, you can then tell what areas of your site need revamping or improvement to reduce the bounce rate.